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This is a list of characters from Sanrio, a Japanese company specialized in creating cute characters. Beginning in 1962, Sanrio sells and licenses products branded with these characters and has created over 400 characters, with the most successful and best known being Hello Kitty.
The characters listed here are shown with the year in which they first appeared.
Bad Badtz-Maru (バッドばつ丸, Baddo batsu maru?) is a male penguin with spiky hair. His birthday is April 1 (April Fool's Day). He is one of the few Sanrio characters that is marketed to both males and females. In Japanese, "badtz" (batsu) is a term for "X", the cross signifying a wrong answer. "Maru" means circle or "O", and signifies a correct answer. Thus, his name figuratively means "wrong-correct," and is frequently represented by "XO". Badtz-Maru has many different facial expressions and poses, but a common expression is of pulling one eye down and sticking out his tongue, a gesture equivalent to blowing a raspberry.
Bonbon Ribbon (ぼんぼんりぼん, Bonbon ribon?) is Sanrio's most recent character debuting in 2012. The character is a pink rabbit with a ribbon bow on her head and in some places of her body, including her left paw, ears, right feet and tail. She is a very fashionable girl who likes to sing and dance. Her mother is a fashion designer and she designed the ribbon on her head, which is her charm point. She dreams of becoming a fashion designer, just like her mother.
Charmmy Kitty (チャーミーキティ, Chāmī kiti?) is Hello Kitty's pet cat. She resembles Hello Kitty but has more cat-like features. Her name comes from the word "Charm" as she wears the key to Hello Kitty's jewellery box around her neck. She debuted in 2004, alongside the Sugarbunnies.
Chibimaru (ちびまる, Chibi maru?) is a brown puppy, who is one of the many characters created by Sanrio debuting in 2003. He was first released on February 2, 2003. He is very curious and does tricks for a hobby. He spends time inside his owner's bag and goes many places. He is one of three triplets; his siblings are Chidi-Maru & Chifi-Maru.
Chococat (チョコキャット, Chokokyatto?) is drawn as a black cat with huge black eyes, four whiskers, and like his counterpart Hello Kitty, no mouth. His name comes from his chocolate-colored nose. Chococat was first released in 1996 and his birthday is May 10. His whiskers are able to pick up information like antennae, so he is often the first to know about things.
The Cinnamoangels are a trio of trendy puppies formed by Mocha (whose birthday is the 20th February), Chiffon (whose birthday is the 14th January) and Azuki (Whose birthday is September 25). The founder of the group Mocha, has big dreams of becoming a TV idol and both Azuki and Chiffon support her. The three were released by Sanrio in 2005 and has several Music Videos featuring the trio. The Cinnamoangels made their manga debut in the third volume of Fluffy, Fluffy Cinnamoroll.
Cinnamoroll (シナモロール, Shinamorōru?), born on March 6, 2002 on a cloud far up in the sky, is a white and chubby puppy with long ears that enable him to fly. He has blue eyes, pink cheeks and a plump and curly tail that resembles a cinnamon roll. When he was first created by Sanrio in 2002, he was called Baby Cinnamon, but a year later he was "renamed" Cinnamoroll, to remedy any problems with the registration of the mark overseas. However he is now called in both ways, but also more simply Cinnamon. As of 2007, Cinnamoroll's original name "Baby Cinnamon" is no longer being used by Sanrio and is officially called "Cinnamoroll".
Cocoa and Vanilla
Cocoa and Vanilla are two mouse siblings who debuted in January 2012 as friends of the Sugarbunnies. Cocoa is the older brother and wears a bunny hat with Kurousa's colors while Vanilla is his younger sister and wears a bunny hat with Shirousa's colors. They both live in Mousefields, located next of Bunniesfield and both brother and sister decided to visit Bunniesfield one day through a rainbow and met Shirousa and Kurousa. The mouse siblings actually like the sweets, chocolates and pastries the bunnies makes and they wanted the bunnies to teach them to become chocolatiers, the bunnies agreed and they made the mouse siblings their apprentices. Their ultimate goal is to make a castle made of chocolate.
Corocorokuririn (コロコロクリリン, Korokorokuririn?) is a very curious golden hamster who is sometimes a little timid. He enjoys collecting stuff from around the house to make playhouses and is very good at fitting into tiny spaces. Corocorokuririn can chew on just about anything, but his favorite foods are cookies and sunflower seeds. He also adores cherry blossoms. He is created in 1998.
Dear Daniel (ダニエル・スター, Danieru sutā?) is Hello Kitty's childhood friend and also her boyfriend. As babies, they frolicked and played together. Dear Daniel's father is a photographer who was posted to Africa, and the whole family followed him there. After living in several locations around the world, Dear Daniel ended up in New York, and from there he returned to England, where he was reunited with Hello Kitty. Thanks to his stint in New York and his natural sense of rhythm, Dear Daniel is a pretty sweet Ballet dancer. In the future he wants to become a photographer or a celebrity. His birthday is celebrated on May 3.
Deery Lou (ディアリールー, Diarī rū?) is a character created by Sanrio in 2002. He is a brown (sometimes pink) fawn. His birthday is January 8, and he lives in the Rainbow Forest. He has friends named Queeny Lou, a beautiful swan, and Beary Lou, a friendly bear.
Hangyodon is a fish character created by Sanrio in 1985. He was born on March 14 in China. His main hobby is comedy. He is very lonely and his plans of heroism often go awry.
Hello Kitty (ハローキティ, Harō Kiti?) is the best-known of Sanrio's fictional characters, created in 1974. Hello Kitty is drawn simply with a trademark red bow. Registered in 1975, Hello Kitty is now a globally known trademark. Hello Kitty has been marketed in the United States from the beginning and has held the position of U.S. children's ambassador for UNICEF since 1983. The brand rose to greater prominence during the late 1990s when several celebrities such as Mariah Carey adopted Hello Kitty as a fashion statement.
JewelpetThe Jewelpets (ジュエルペット, Juerupetto?) are a group of animal characters created in 2008 as a joint-venture between Sanrio and Sega Toys. There are 39 characters in the franchise and each of the animals are named after famous Birthstones, Minerals and Jewels. They each have a different kind of sparkling jewel for their eyes, used for casting special magic called "Jewel Flash". According to fiction, They belong to magicians and live in a mystical place called Jewel Land, attending a school to learn more about magic and each of them are paired with their own human partners. The main Jewelpets in the series are Ruby the white Japanese Hare (whose birthday is on July 29), Sapphie the blue and yellow Cavalier King Charles spaniel (whose birthday is on September 1), Garnet the pink Persian Cat (whose birthday is on January 8) and Labra the pink and white Polar Bear (whose birthday is on December 27).
Kappa Rumba is a mythical Japanese creature who lives in Run Run Land. His real name is Rupapa and wears a lily pad on his head. Kappa Rumba is energetic and never runs out of energy. He loves water surfing and other water sports, relaxing on the beach, and picking fresh fruit. His favorite food is watermelons and he is holding a watermelon in most pictures of him.
Keroppi Hasunoue (はすの上 けろっぴ, Hasunoue Keroppi?) (also known as Kerokerokeroppi) is a frog character with large eyes and a V-shaped mouth. Keroppi loves adventure, and his bubbly personality makes him popular around Donut Pond. He has a brother called Koroppi and a sister called Pikki. Most often he is seen with his little snail friend Den Den, always tagging along a little behind. Keroppi is a fantastic swimmer and singer (but not at the same time.)
Kuromi (クロミ, Kuromi?) is the rival of My Melody from the anime Onegai My Melody. She is a white rabbit or imp-like creature, wearing a black jester's hat with a pink skull on the front and a black "devil" tail in the place of a normal rabbit's tail. Kuromi's appearance also looks similar to that of classic cartoon characters from the 1920s and 1930s. Goods featuring Kuromi first appeared in Japan in 2005. She has three image songs all sung by her voice actress, Junko Takeuchi. Kuromi sometimes wears fuchsia pink skull cherries on her right ear.